Privacy Policy

(UK GDPR – Online Directory)

Last updated: 01 March 2026

1. Who we are (Controller)

Chasing Your Tail is the controller for personal data collected via this Site.
Contact: hello@chasingyourtail.co.uk Address: Stratford-upon-Avon, Warwickshire United Kingdom

2. Personal data we collect

We may collect:

2.1 Account data (Users/Businesses)

Name, email address, password (stored in hashed form), account role (User/Business), and account settings.

2.2 Listing data (Businesses)

Business name, location/area served, contact details shown on listings (e.g., phone/email/website/social links), categories, description, images, opening hours, and any other information you choose to publish.

2.3 Communications

Messages you send us via forms/email and any support queries.

2.4 Technical and usage data

IP address, device and browser information, pages visited, timestamps, referring pages, and approximate location derived from IP.

2.5 Newsletter subscription data

Email address (and optionally name), subscription preferences, and verification status (see “double opt-in” below).

2.6 Payment data (only if paid plans are introduced)

We do not store full card details. Payments would be handled by a payment provider (e.g., Stripe/PayPal). We may receive transaction IDs, billing name, and payment status.

3. How we use your data

We use personal data to:

  • create and administer accounts and listings;
  • display listings on the directory and enable Visitors/Users to contact Businesses directly;
  • respond to enquiries and provide customer support;
  • moderate content and enforce our Terms;
  • operate, secure, and improve the Site (including analytics);
  • send service emails (e.g., account/admin messages);
  • send marketing emails/newsletters where permitted (see Section 6).

4. Lawful bases for processing (UK GDPR)

We rely on:

  • Contract: to provide accounts, listings, and any paid services you request.
  • Legitimate interests: to operate the directory, prevent fraud/misuse, maintain security, moderate content, and improve the Site (balanced against your rights).
  • Consent: for non-essential cookies/trackers (e.g., analytics/advertising) and for marketing where required.
  • Legal obligation: e.g., record-keeping for tax/accounting (if applicable).

5. Cookies, analytics and advertising pixels

5.1 Cookies
We use cookies and similar technologies for:
Essential functions (e.g., login sessions, security).
Non-essential functions (e.g., analytics and advertising), which will only run where required after you choose your cookie preferences.
5.2 Google Analytics
We use Google Analytics to understand how the Site is used. Google Analytics cookies are treated as non-essential and are only set if you consent via the cookie banner/settings.
5.3 Meta Pixel We use the Meta Pixel to measure advertising performance and build audiences for ads. Meta Pixel cookies are treated as non-essential and are only set if you consent via the cookie banner/settings.
5.4 Cookie controls You can manage or change your cookie preferences at any time via the cookie banner/settings, and you can also control cookies through your browser settings. Blocking some cookies may affect Site functionality.

6. Email marketing and newsletter (including double opt-in)

6.1. If you subscribe to our newsletter, we may use double opt-in (we send an email asking you to confirm your subscription).
6.2. We send newsletters/marketing only where permitted under applicable law (for example, where you have opted in, or where another lawful basis applies).
6.3. You can unsubscribe at any time using the link in our emails or by contacting hello@chasingyourtail.co.uk. Service/administrative emails (for example, account notices) are not marketing and may be sent where necessary to provide the service.

7. Who we share data with

We may share personal data with trusted third parties who help us run the Site, for example:

  • website hosting and infrastructure providers;
  • analytics and advertising providers (e.g., Google, Meta) where enabled via cookie preferences;
  • email/newsletter providers (e.g Mailerlite);
  • security and spam-prevention tools (WordPress or plugin services, where installed);
  • professional advisers (legal/accounting) where necessary;
  • law enforcement/regulators where required by law.

We do not sell your personal data.

8. WordPress and plugins

Our Site runs on WordPress and may use plugins. Depending on configuration, WordPress and plugins may collect technical data (e.g., IP address, user agent) for security, spam prevention, and site operation. We aim to keep plugins to reputable providers and update them for security.

9. International data transfers

Some providers (e.g., Google/Meta/newsletter tools) may process data outside the UK. Where this happens, we use appropriate safeguards recognised under UK data protection law (e.g., adequacy regulations or approved contractual protections).

10. Data retention

We keep personal data only as long as necessary:

  • Account data: while active, then 12 months after closure
  • Listing data: while live, then 12 months after removal
  • Support: 24 months
  • Newsletter: until you unsubscribe, then 30 days (or kept on a suppression list to ensure you stay unsubscribed)
  • Payments (if applicable): 6 years

11. Your rights

You have rights to:

  • access your data;
  • correct inaccurate data;
  • request deletion (where applicable);
  • restrict processing;
  • object to processing (especially marketing and certain legitimate interests);
  • data portability (where applicable);
  • withdraw consent (where processing is based on consent).

To exercise rights, contact hello@chasingyourtail.co.uk

12. Security

We use reasonable technical and organisational measures to protect personal data (e.g., access controls, secure hosting, updates). No system is completely secure.

13. Children

This Site is not intended for children under 18 and we do not knowingly collect their data.

14. Complaints

If you have concerns, contact hello@chasingyourtail.co.uk You also have the right to complain to the UK Information Commissioner’s Office (ICO).

15. Changes to this policy

We may update this Privacy Policy from time to time. We will post the latest version on this page and update the “Last updated” date.