“That disconnect, is the problem I care about solving”
OUR WHY
At Chasing Your Tail we are passionate about two things; Animals and Small Businesses.
Our aim is to help local businesses, freelancers and start ups in the animal industry to gain visibility, clients and an online presence – without all the noise, confusion or faff. By bringing trusted professionals together on one easy-to-use platform, it saves time, reduces marketing costs and builds credibility with customers. We make it easier for clients to find, choose and support local services, while giving entrepreneurs a level playing field to thrive.
We’ve made it our mission to provide an affordable solution to make small businesses stand out.
Through consistent visibility and the power of being seen together.
Behind The Why
Animals have shaped my life for as long as I can remember and small businesses have shaped my career.
I’m Harriet, the founder of Chasing Your Tail – I have qualifications in Animal Science (Behaviour, Health, Welfare, and Nutrition) and hands-on experience in sectors including veterinary nursing, canine behaviour and training, the equine industry, dairy and sheep farming and volunteering for The Guide Dogs. I spent the last six years working in sales and marketing predominantly for a local farm, producing handmade natural skincare products from homegrown ingredients (with the occasional ewe to lamb come spring in between emails!)
Being part of a values-led business from the inside and watching it grow provided a deep understanding of what it takes to build something meaningful, how hard it can be to get seen, and how rewarding it is when you finally do. (Not to mention how epic the products are, especially for skin problems such as eczema).
I had already grown something meaningful of my own previously, as a sole trader, when I set up my own local animal care business after university. I therefore know first-hand what it’s like to operate within a small local radius, where growth isn’t about going ‘viral’.
This is where my passion lies.
I see brilliant, hardworking entrepreneurs spending endless money on ineffective ads, stressing about producing consistent content and trying to shout louder and louder – only to be completely drowned out online, and burnout in real life. Meanwhile, their clientele are frustrated; posting to Facebook groups to find local businesses or contacting dead listings/inactive social media pages via search engines.
That disconnect is the problem I care about solving
I don’t believe small businesses need to shout louder, certainly not alone anyway. When businesses come together they can contribute small amounts individually and collectively create something far greater: visibility that actually cuts through the noise and reaches the right audience, when that audience is already looking for you.
As small business owners, we’re often jacks of all trades, already wearing too many hats. It’s my mission to help entrepreneurs become more readily seen and discovered. Chasing Your Tail provides a no-nonsense solution, no wasted ad spend or added work – just clear, consistent positioning and a united front with other businesses.
Add Your Business Today
Join Chasing Your Tail and add your business today